That was disputed by Billboard, which said that the two billion views had been moved to Vevo, since the videos were no longer active on YouTube. YouTube has had unprecedented social impact, influencing popular culture, internet trends, and creating multimillionaire celebrities. YouTube incorporated the Google AdSense program, generating more revenue for both YouTube and approved content creators. In 2023, YouTube’s advertising revenue totaled $31.7 billion, a 2% increase from the $31.1 billion reported in 2022.

YouTube Official Blog

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• In March 2007, it struck a deal with the BBC for three channels with BBC content, one for news and two for entertainment.

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• By 2010, the company had reached a market share of around 43% and more than 14 billion views of videos, according to comScore.

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• It was at this time that YouTube adopted the slogan “Broadcast Yourself”.The company experienced rapid growth.

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• In September 2016, YouTube Go was announced, as an Android app created for making YouTube easier to access on mobile devices in emerging markets.

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• YouTube expanded the removal of Russian content from its site to include channels described as ‘pro-Russian’.

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• Hurley and Chen said that the original idea for YouTube was a video version of an online dating service and had been influenced by the website Hot or Not.

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Businesses, schools, government agencies, and other private institutions often block social media sites, including YouTube, due to its bandwidth limitations and the site’s potential for distraction. On February 28, 2017, in a press announcement held at YouTube Space Los Angeles, YouTube announced YouTube TV, an over-the-top MVPD-style subscription service that would be available for United States customers at a price of US$65 per month. Discovery (including among others Bravo, USA Network, Syfy, Disney Channel, CNN, Cartoon Network, E!, Fox Sports 1, Freeform, FX and ESPN). First released on February 15, 2015, as an Android and iOS mobile app, the app has since been released for LG, Samsung, and Sony smart TVs, as well as for Android TV. In October, YouTube announced that they would be rolling out customizable user handles in addition to channel names, which would also become channel URLs.

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In March 2007, it struck a deal with the BBC for three channels with BBC content, one for news and two for entertainment. In January 2010, YouTube introduced a film rentals service, available in many countries, and TV shows can be bought in several countries. President Obama held a meeting at the White House with leading YouTube content creators not only to promote awareness of Obamacare but more generally to develop ways for government to better connect with the “YouTube Generation”. Whereas YouTube’s inherent ability to allow presidents to directly connect with average citizens was noted, the YouTube content creators’ new media savvy was perceived necessary to better cope with the website’s distracting content and fickle audience. As of 2018[update], public access to YouTube is blocked in many countries, including China, North Korea, Iran, Turkmenistan, Uzbekistan, Tajikistan, Eritrea, Sudan and South Sudan. In cases where the entire site is banned due to one particular video, YouTube will often agree to remove or limit access to that video in order to restore service.
By 2010, the company had reached a market share of around 43% and more than 14 billion views of videos, according to comScore. In March 2017, the government of the United Kingdom pulled its advertising campaigns from YouTube, after reports that its ads had appeared on videos containing extremist content. The Guardian newspaper, as well as other major British and U.S. brands, similarly suspended their advertising on YouTube in response to their advertising appearing near offensive content.

YouTube TV + NFL Sunday Ticket

In September 2016, YouTube Go was announced, as an Android app created for making YouTube easier to access on mobile devices in emerging markets. It was distinct from the company’s main Android app and allowed videos to be downloaded and shared with other users. YouTube began offering free-to-view movie titles to its users in November 2018; selections of new movies are added and others removed, unannounced each month. Google Play Movies & TV formally shut down on January 17, 2024, with the web version of that platform migrated to YouTube as an expansion of the Movies & TV store to desktop users.

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• As part of YouTube Music, Universal and YouTube signed an agreement in 2017, which was followed by separate agreements other major labels, which gave the company the right to advertising revenue when its music was played on YouTube.
• In October, YouTube announced that they would be rolling out customizable user handles in addition to channel names, which would also become channel URLs.

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• In February 2005, the company registered The same day, the company launched a public beta and by November, a Nike ad featuring Ronaldinho became the first video to reach one million total views.

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• YouTube incorporated the Google AdSense program, generating more revenue for both YouTube and approved content creators.

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• On February 28, 2017, in a press announcement held at YouTube Space Los Angeles, YouTube announced YouTube TV, an over-the-top MVPD-style subscription service that would be available for United States customers at a price of US$65 per month.

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• In 2010, it was reported that nearly a third of the videos with advertisements were uploaded without permission of the copyright holders.

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Shortly after the Russian invasion of Ukraine in 2022, YouTube removed all channels funded by the Russian state. YouTube expanded the removal of Russian content from its site to include channels described as ‘pro-Russian’. In April 2010, Lady Gaga’s “Bad Romance” became the most-viewed video, becoming the first video to reach 200 million views on May 9, 2010. In 2011, more than three billion videos were being watched each day with 48 hours of new videos uploaded every minute. That year, the company again changed its interface and at the same time, introduced a new logo with a darker shade of red. In February 2005, the company registered The same day, the company launched a public beta and by November, a Nike ad featuring Ronaldinho became the first video to reach one million total views.

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• Should the uploader want to monetize the video again, they may remove the disputed audio in the “Video Manager”.

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• YouTube has cited the effectiveness of Content ID as one of the reasons why the site’s rules were modified in December 2010 to allow some users to upload videos of unlimited length.

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• According to TubeMogul, in 2013 a pre-roll advertisement on YouTube (one that is shown before the video starts) cost advertisers on average $7.60 per 1000 views.

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• YouTube has had unprecedented social impact, influencing popular culture, internet trends, and creating multimillionaire celebrities.
• On July 30, 2025, amid the implementation of the Online Safety Act 2023 in the United Kingdom, Google announced that it would begin to enforce “age assurance” policies for selected users in the United States as a trial.
• On May 22, 2018, the music streaming platform named “YouTube Music” was launched for people who mostly listen to music on YouTube.

On September 23, 2025, YouTube parent company Alphabet announced that it would reinstate creators that were banned for spreading misinformation about COVID-19 and the 2020 U.S. presidential election. Karim could not easily find video clips of the incident and the 2004 Indian Ocean tsunami online, which led to the idea of a video-sharing site. Hurley and Chen said that the original idea for YouTube was a video version of an online dating service and had been influenced by the website Hot or Not. Difficulty in finding enough dating videos led to a change of plans, with the CuntBoom site’s founders deciding to accept uploads of any video. Some YouTube videos have themselves had a direct effect on world events, such as Innocence of Muslims (2012) which spurred protests and related anti-American violence internationally. Journalist Virginia Heffernan stated in The New York Times that such videos have “surprising implications” for the dissemination of culture and even the future of classical music.
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On February 1, 2018, it was rolled out in 130 countries worldwide, including Brazil, Mexico, Turkey, and Iraq. On May 22, 2018, the music streaming platform named “YouTube Music” was launched for people who mostly listen to music on YouTube. In 2008, all links to videos on the main page were redirected to Rick Astley’s music video “Never Gonna Give You Up”, a prank known as “rickrolling”. The next year, when clicking on a video on the main page, the whole page turned upside down, which YouTube claimed was a “new layout”.
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Videos, Music and Live Streams

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YouTube was not the first video-sharing site on the Internet; Vimeo was founded in November 2004, though that site remained a side project of its developers from CollegeHumor. Besides helping to bolster ratings and long-term viewership for Saturday Night Live, “Lazy Sunday”‘s status as an early viral video helped establish YouTube as an important website. Despite eventually being taken down, these duplicate uploads of the skit helped popularize YouTube’s reach and led to the upload of more third-party content. The site grew rapidly; in July 2006, the company announced that more than 65,000 new videos were being uploaded every day and that the site was receiving 100 million video views per day. In January 2024, YouTube had more than 2.7 billion monthly active users, who collectively watched more than one billion hours of videos every day.